Best Made Company
A relaunch of an iconic brand, marking a return to founder-led success.
First started in 2009, Best Made Co. quickly became a cult brand with fans nationwide, eventually growing to open bicoastal retail stores and exit through a sale to a large apparel brand. The company recently returned to founder ownership, and we are proud to have relaunched the brand for this new incarnation.
Best Made Co. is known for just that—making incredibly durable, high-quality goods for creating, camping and living. Working with a reference library of “Brand 1.0” images and some rough notes on what 2.0 might become, we art directed a new vision for the digital experience. With a shift in emphasis from what you do with the products, to a new focus on the process of how the products are made, the Hidden Gears design team created a minimalist custom design that emphasizes beautiful photography, detailed materiality, and a quick but elegant shopping experience.
I just wanted to thank you for all your hard work on the site, and managing the project. It was a real pleasure working with you. The response to the site remains 110% positive.
Peter Buchanan-Smith,
Founder
Hidden Gears also created a deep archive of previously-released products, as an homage to the hard work and craftsmanship that had come before. Complete with original release dates, product data, photography and a search function of its own, the archive stands out as a marker of the company’s heritage and an all too rare digital record of the past.
Performing out of the gate, the new website supported tens of thousands of visits and hundreds of orders in the first few days.
